Modula designed an easy-to-use device-responsive website for RKH Group, a leading independent insurance intermediary. We incorporated a custom content management system to enable RKH’s communications team to post breaking news content on the site as it happens. The mobile version of the website allows for the rapid location of key contacts and the ability for users to immediately connect with their broker. The new website delivered a 100% increase in web traffic year on year.
Modula was asked to assist the client with the creation of the [x] Yield brand for a new highly technical multiline insurance product targeted initially at the agricultural market. Our approach was to help the client form a coherent and easy-to-understand story around which to communicate the key messages and then to design the information in an interesting and informative way.
Aqua’s website redevelopment project had the overarching aims of being to reinforce the brand and visual identity and to create an enjoyable and memorable user experience. The Modula solution was based on a long-page parallax scrolling concept with high-impact vivid imagery, short, punch copy and a product-targeting tool ensuring that visitors are directed to the correct products. Since the launch of the new website, visitor numbers to Aqua's website have doubled.
RKH Reinsurance Brokers were moving into new offices and wanted to challenge the perception of reinsurance as stuffy and boring. They also wanted to make the environment more interesting and colourful for staff and guests alike. The idea was to reflect the true nature of RKH's vast range of clients, bringing together themes from the arts, sciences, sport and commerce into a visual concept that makes a strong impact. The results speak for themselves.
Aqua's digital strategy is focused on building engagement with its broker network and e-shots are an important component in that mix. Modula's creative execution has helped ensure messages are communicated with humour and impact, leading to increased open rates and industry-leading levels of engagement between Aqua and it's brokers.
SkillForce required a new website to address a number of issues with their existing site. The old design suffered from visual clutter: too many elements were fighting for attention, meaning that nothing stood out. There was also a lack of clearly defined user journeys and navigation was confused.
Modula designed new information architecture and a hierarchical site framework that was fully CMS-controlled and in line with existing Skillforce guidelines.